Wednesday, November 28, 2012

Entrepreneurs need a “Secret Recipe”

Entrepreneurial experts around the world continue to debate over why small businesses fail, however they do agree on one thing; now more than ever entrepreneurs need to differentiate themselves in the marketplace.***

We have all heard the buzzwords:


“Point of Difference” (POD)

“Unique Selling Proposition” (USP)

“Secret Recipe” (from yours truly)

Think about this; every Fortune 500 company has a brand, a trademark and a tagline. Did you ever ask yourself, why?... Yes!...we all know the answer!
Because it is a fundamental business strategy!

So why do millions of entrepreneurs fail to create a “Secret Recipe”?

David F. D’Alessandro (best selling author ) says it best:

~ A business based on brand is, very simply, a business primed for success. ~

***Sources: Small Business Administration,,


No comments: