Thursday, October 23, 2014

Do-It-Yourselfers

When it comes to business owners, there are three types of  Do-It-Yourselfers (DIYS)

1. No Money-  DIYS

Fact: This business owner may be just starting out and has no funds to hire an admin, a marketer, web designer, business coach, etc…

Upside: When the cash starts flowing they will hire experts to help them grow their success.

Downside: Procrastination, wrt letting go and empowering others, can and will hinder growth.


2. Control Freak – DIYS

Fact: this business owner lives in fear and trusts no one to get “inside” his or her business.

Upside: Total control can be very rewarding because you can relish in the “I did it! I did it all!”

Downside: Burn out is inevitable and horizontal growth is impossible.


3. The Know-It-All – DIYS

Fact: This business owner knows a little about everything, and believes that makes them an expert. Albert Einstein said it best, “A little knowledge is a dangerous thing.”

Upside: If your favorite photograph is a “selfie”, you are in your zone and you may be successful.

Downside: When your business does not grow and you become completely frustrated, you will catch yourself saying, “What the heck happened!”

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Saturday, October 18, 2014

Fire, Aim, Ready!

I know what you're saying, isn't it... Ready, Aim, Fire?

When it comes to growing your business by word of mouth marketing...it is  Fire, Aim, Ready!

Fire: 
  • Ignite the "fire" with a smile and a passionate conversation.
  • Fuel the fire by showing interest in the other person.
  • Keep the fire burning by giving and offering hope.
Aim:
  • Ask; what is your target market?
  • Educate them on your target market.
  • Help each other "aim" at your respective target markets.
Ready:
  • Develop trust with each other.
  • Commit to helping each other.
  • Then you are "ready" to accept leadership for each other.