Tuesday, October 22, 2013

Throw me a Gam-bone!

We all know the expression, "throw me a bone". It has several meanings, i.e. help me out, give me a hint, lighten up, etc...

The other day I had lunch with a business associate and as he was approaching my table, he called out with a smile, "Hey, throw me a Gam-bone!" 

 I laughed and then asked him what he meant by that?
He replied with confidence, "You are always the 'go-to guy' when I need a little help and advise about my business."  Needless to say,  I was flattered.

The bottom line here is the importance of personal branding. According to Success Magazine and Entrepreneur Magazine, "personal branding" continues to grow as a key marketing strategy for running a successful business.

5 Tips to help you with "personal branding" (from Refresh Leadership).

  1. Be unique and play to your strengths.
  2. Establish your core values-and stick to them.
  3. Perfect your craft.
  4. Whatever you do, do it with passion.
  5. Share your knowledge.
How do you know if your "personal branding" is working?

Your network will tell you... "Throw me a Gam-bone!"