Tuesday, September 22, 2009

Be Seen...Be Trusted...Be Profitable

Three steps to building your “brand” …no shortcuts here.

The other day I had a conversation with a gentleman that recently launched his own independent carpet cleaning business. He was so upset because he spent over $600 in advertising and received zero business from the ad. His mistake: trying to jump from visibility to profitability without building customer confidence, i.e. building trust in his “brand.”

Why do we know that FED EX will deliver overnight?…because they have walked the talk for years…we trust them!

You can talk the talk through advertising…more importantly, you must walk the talk by building customer confidence…then and only then will you be able to walk the walk of a profitable business.

For more information on building a sustainable / profitable business, contact Bob Gambone
412-491-7317, or email rvg444@aol.com

No comments: