Entrepreneurial experts around the world continue to debate over why small businesses fail, however they do agree on one thing; now more than ever entrepreneurs need to differentiate themselves in the marketplace.***
We have all heard the buzzwords:
“Branding”
“Point of Difference” (POD)
“Unique Selling Proposition” (USP)
“Secret Recipe” (from yours truly)
Think about this; every Fortune 500 company has a brand, a trademark and a tagline. Did you ever ask yourself, why?... Yes!...we all know the answer!
Because it is a fundamental business strategy!
So why do millions of entrepreneurs fail to create a “Secret Recipe”?
David F. D’Alessandro (best selling author ) says it best:
~ A business based on brand is, very simply, a business primed for success. ~
***Sources: Small Business Administration, Entrepeneurship.org, Personalbrandingblog.com
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