The other day I had lunch with a business associate and as he was approaching my table, he called out with a smile, "Hey, throw me a Gam-bone!"
I laughed and then asked him what he meant by that?
He replied with confidence, "You are always the 'go-to guy' when I need a little help and advise about my business." Needless to say, I was flattered.
The bottom line here is the importance of personal branding. According to Success Magazine and Entrepreneur Magazine, "personal branding" continues to grow as a key marketing strategy for running a successful business.
5 Tips to help you with "personal branding" (from Refresh Leadership).
- Be unique and play to your strengths.
- Establish your core values-and stick to them.
- Perfect your craft.
- Whatever you do, do it with passion.
- Share your knowledge.