We Have Lift-off!?

Entrepreneurial experts around the world continue to debate over why small businesses fail, however they do agree on one thing; now more than ever entrepreneurs need to differentiate themselves in the marketplace.***

We have all heard the buzzwords:

“Branding”

“Point of Difference” (POD)

“Unique Selling Proposition” (USP)

“Secret Recipe” (from yours truly)

Think about this; every Fortune 500 company has a brand, a trademark and a tagline. Did you ever ask yourself, why?... Yes!...we all know the answer!
Because it is a fundamental business strategy!

So why do millions of entrepreneurs fail to create a “Secret Recipe”?

David F. D’Alessandro (best selling author ) says it best:

~ A business based on brand is, very simply, a business primed for success. ~

***Sources: Small Business Administration, Entrepeneurship.org, Personalbrandingblog.com
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Back to (Leadership) School

Leaders: Take the Test

1= rarely or never

2= once in a while

3= sometimes

4= fairly often

5= very frequently or always

1. I seek out challenging opportunities that test my skills and abilities                           

2. I appeal to others to share my dream of the future as their own.

3. I involve others in planning the actions we will take.

4. I let others know my beliefs on how to best run the organization I lead.

5. I find ways to celebrate accomplishments.

6. I am consistent in practicing the values I espouse.

7. I get others to feel a sense of ownership for the projects they work on.

8. I look ahead and forecast what I expect the future to be like.

9. I look for innovative ways we can improve what we do in this organization.

10. I praise people for a job well done.

Add them up!

If your score is less than 42...its time to go back to school!

Pecan Pie: 32 Business Success Strategies Passionately Baked To Order!
"A must read!" Ivan Misner New York Times Bestselling author
BY IT NOW on AMAZON.COM  click on link below
Click here to purchase Bob's Book

“Copyright (8-28-12) by Robert V Gambone Sr.”
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Don't Give Me that Work/Life Balance Cop-Out.

A few weeks back I went to a party with a friend. The host had a rule: no one was allowed to talk about their work.

 Really?!

I'm a business owner, my work is my life and I love it.
I actually don't want to be around people who don't love what they do...boring!
It's a fact that 67% of people working for someone else hates his or her job...I feel sorry for them.

Life is too short to hate your job. Its 50% of our waking hours!

And when it come to business owners...We must love what we do,  or we will fail!

Three tactics for battling the "lets not talk about work" crowd.
1. Tell them,  I love my job and enjoy talking about it with others who love their jobs.
2. If you are wasting your life in a job that you don't like to talk about, then I'm not sure being around you is a positive thing.
3. Don't give me that work/life balance cop-out...if you love your job its all about work/life harmony. Blending the love of your job with the love of your family, friends and personal activities is a Win-Win for life.
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