In the world of networking and word of mouth marketing, we often have a sense of urgency to help our fellow business associates by providing them with "leads". But ask yourself, is the "lead" you are exchanging a creditable source? You may be jeopardising and diluting your "brand" if you are not 100% sure.
For more information on passing "leads" versus "credible referrals"....contact Bob Gambone at rvg444@aol.com.
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