Lou, The Nabisco Guy, never used selling strategies …Lou had a culture of “selling.”
I was 23 years old when I first met Lou. He was the region’s number one salesman for Nabisco from 1974 to 1985.
One day I was eating lunch with Lou and asked,
“Lou, so what do you do, to be so good at selling?....can you share some tips?”
Lou replied, shaking his head and smiling, “Bob there is really no magical tips, but I do have five core beliefs about selling.”
1.) Love and believe in your product.
2.) People like to buy, but not to be sold to.
3.) I never sell anything, I solve people’s problems.
4.) Never talk yourself out of a sale.
5.) and….Never close a sale, open an opportunity.
Lou died in 1985 from a heart attack at the early age of 63.
Lou’s culture of selling has lived on. Those who adopt it become very successful.
To be the best, you need to have more than just strategies, you first need a culture, a core belief.
Dr.Ivan Misner, New York Times best selling author and founder of BNI (Business Network International) says it best, “Culture eats strategy for breakfast.”
Around the holidays, when I enjoy my favorite Nabisco crackers, I always think of Lou…
Lou, The Nabisco Guy.