1. Your organization's customer service strategy must add value to your customers' lives. Your customers must feel good about their relationship with your organization.
- Customer
2. Your organization's customer service strategy must add value to your employees' lives. Your employees must feel good about their relationship with your customers.
- Employee
3. Customer service is not work. It is an integral part of everyone's job, practiced by all team members, and modeled by leaders at all times.
- Team
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