Here we go:
"Do I really need a logo and branding, I thought only big businesses had that."
"Well, I want to make more money but I don't trust people."
"Do I have a vision and mission statement for my business? Not at all, do I need one?"
"I really don't plan too much or even have a strategic plan...I kinda just see how things happen."
"I want to open a restaurant because I love to cook, I'm a hard worker, and I have the support of my family...isn't that enough?"
"No, I have never worked in retail, but this new franchise opportunity this guy was talking about sounds great!"
" ...not sure if my business is up or down from last year, but I do know my bills are getting paid."
"What's a target market?"
"My point of difference? I offer great service."
"There is enough free help out there...I don't need to pay for it."
"What measurements do I have in place?...they are all right here (as he pointed to his head)."
"What is horizontal growth?"
"I have more clients then I can handle...I don't need any help."
I have so many more I can share, but you get the point. Now I admit, when I started my own business six years ago I said some of the same things...that is why I hired a coach...enough said.