When it comes to business owners, there are three types of Do-It-Yourselfers (DIYS)
1. No Money- DIYS
Fact: This business owner may be just starting out and has
no funds to hire an admin, a marketer, web designer, business coach, etc…
Upside: When the cash starts flowing they will hire experts
to help them grow their success.
Downside: Procrastination, wrt letting go and empowering others,
can and will hinder growth.
2. Control Freak – DIYS
Fact: this business owner lives in fear and trusts no one to
get “inside” his or her business.
Upside: Total control can be very rewarding because you can relish
in the “I did it! I did it all!”
Downside: Burn out is inevitable and horizontal growth is
impossible.
3. The Know-It-All – DIYS
Fact: This business owner knows a little about everything, and
believes that makes them an expert. Albert Einstein said it best, “A little
knowledge is a dangerous thing.”
Upside: If your favorite photograph is a “selfie”, you are
in your zone and you may be successful.
Downside: When your business does not grow and you become
completely frustrated, you will catch yourself saying, “What the heck happened!”
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