- The secret to winning and keeping customers / clients is to reward them. "Reward what you want repeated."
- Forget about selling. People love to buy but hate to be sold. Concentrate on helping customers / clients buy what's best for them.
- The greatest customer / client you'll ever win is you, because the best salesperson is the true believer.
- The only two things people ever buy are good feelings and solutions to problems.
- Remember, when you come in contact with a customer / client, YOU are the company brand.
- When it comes to service; walk the talk. "Well done is always better than well said."
- Ask: "how are we doing?" "how can we get better?"
- The 5 B's: Be reliable, Be credible, Be attractive, Be responsible, Be emphatic.
- Listen, Listen, Listen!
- Thank, thank, thank!
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