Sunday, January 16, 2011

Jack, The Meat Guy

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Customers loved Jack and trusted him to solve their daily dilemma of “what’s for dinner tonight?”

I remember one day walking up to a customer, after Jack had served her, and I said…
“Thank you for your business ma’am, I see Jack has taken care of you… so what did he suggest?"
“Oh," she said so confidently, “I'm not sure what cut of meat this is, but it sounds delicious and Jack gave me all the cooking instructions, he is such a sweetie pie!"

And to top it off, after further inquiry, I found out she never even asked about the price!
This phenomenon happened repeatedly for months with thousands of customers!
I was amazed!

Customers were actually buying Jack, and not the products. He had branded himself and created a point of difference as “The Meat Guy”....Jack literally had customers buying whatever he wanted them to buy.

A few months later, Jack was transferred to a store about 5 miles down the road... sales in my meat department dropped 18%!
Why?
Customers followed Jack to the other store, because he was their ...“Jack, The Meat Guy.”

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“Copyright (1-16 -2011) by Robert V Gambone Sr.”

1 comment:

Phyllis Tkacik ND said...

Yes, sales, like life, is all about relationships.