Great Sales Building Tip for Retailers

While on the sales floor, have you ever had one of those “moments of truth”, positive or negative, that you would like to respond to immediately?

Try this: Carry with you a variety of pre-activated (your specific company) Gift Cards ($5, $10, and $25), have your office managers track them.

Here is an example of how I use them: I was talking to a customer about some concerns she had with the store. I noticed she had a three- buggy order. I thanked her for being such a great customer and gave her a $5 gift card. She loved it. It was immediate (sends a great message to our customers) and a great finish to our conversation.

I have done this with new customers, people asking for donations, or even disgruntled customers (we all know the quicker the fix the faster the return) etc. Yes, you do need to use discretion and this is not the answer to every customer service issue, but believe me it works and it is immediate (save time for my customers and myself)!

In today’s fast paced world and fierce competition I have found that this builds customers confidence and not just satisfies the customers but truly delights them, a great “point of difference” to have in the marketplace.