I recently asked a group of business owners to raise their hands if they call themselves a "small business owner".
Of course all 30 of them raised their hands.
I then asked them if they wanted to grow their business.
Once again, all 30 raised their hands.
Then I said, therein lies the problem... a few of them looked at me and said, what do you mean the problem?
And I replied, if you're going to call yourself a small business owner you're going to...be a "small" business owner.
I told them all, it's time to start thinking like a big company...if you want to grow.
Get out of the fish bowl, I said, and get into the ocean.
They asked me, what does that mean?
I answered, okay take a goldfish and put it in a fishbowl.
Then I asked, how big will that goldfish get?
They all said, the size of the fishbowl.
Exactly, I quickly stated.
Put that goldfish in a lake, and how big will it get?
Frickin' huge! One gentleman shouted.
*** Effective immediately, start thinking big. Research what big companies have in place that you do not.
Here are at least five you need to implement:
1. KPIs
2. Marketing Plan
3. Vision and Mission Statements
4. A sounding board or trusted advisors.
5. USP or Point of Difference.
- Stand tall and drop the "small".
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